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Strategic Expansion PDF Print E-mail

Determine the optimum expansion strategy at a national/regional level. Improve and speed up the valuation and acquisition process of your new points of sales.

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Case Study 1: Strategic Planning - Macro Market

After a successful entrance in the Moscow market, a DIY retailer is willing to expand and enter new markets, and requires to select the most promising regions and cities to answer its own criteria.

Which countries / regions / cities should be considered first? Tver or Kaluga? Rostov-on-Don or Samara? Tomsk or Barnaul? Ukraine or Kazakhstan?

There may be many viable markets for business expansion, RILOS solutions will determine by a ranking methodology which macro-markets present optimal characteristics, and in which order should an expansion strategy be processed at a regional or national level.


Case Study 2: Strategic Planning - Micro Market

A supermarket chain is planning to broaden market share in the city of Kaluga, determine which zones or commercial centres will be optimal to implant one or several stores in order to focus its expansion resources in the most promising areas.

Which area or commercial centre is to be selected at first to maximize revenues, minimise cannibalisation with other future locations, and prepare an optimal roll out in Kaluga?

There may be many viable markets for business expansion, RILOS solutions will determine by a ranking methodology which micro-markets present optimal characteristics, and in which order they should be processed through an expansion strategy at a city level.

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Case Study 3: Tactical Planning - Feasibility Study

A fitness centre network requires to undertake a feasibility study regarding two specific locations in Moscow. This study will be based on the site's socio-economic environment, its concurrent situation, an analysis of local consumption behaviour, to forecast a potential turnover for each location.

It will lead to challenge initial internal appraisals in order to minimise risks related to a significant investment, and focus internal resources on the locations presenting the best economic potential.

RILOS solutions will integrate field analysis together with in-house data to construct a model of local Moscow consumer behaviour towards fitness centres and forecast potential turnover of both locations.


 

Case Study 4: Tactical Planning – Accessibility Study

A food retailer requires to undertake quick potential studies of several specific locations in Kiev. This study will be based on the site's socio-economic environment, the road network analysis and the competition situation, and on the food retailer internal minimal requirements criteria.
It will lead to challenge initial internal appraisals in order to eliminate non-viable sites and focus internal resources on the locations presenting the best economic potential.
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